This year, BMW will arrive at The Amelia with much to celebrate. 2025 marks both 50 years since the creation of BMW of North America and the golden anniversary of the car that truly launched the brand in the United States, the redoubtable BMW 3 Series.
Shortly after taking over U.S. sales of BMW automobiles from independent distributor Max Hoffman in 1975, BMW of North America initiated the process to do the same for the motorcycle side of the business.
BMW Manufacturing has confirmed that it was the leading automotive exporter by value in the United States in 2024, according to data released this month by the U.S. Department of Commerce.
Today, BMW M is proud to announce the all-new 2025 BMW M4 CS Edition VR46 – a limited edition BMW M vehicle celebrating the 46th birthday of nine-time motorcycle racing champion and current BMW Motorsport works driver Valentino Rossi.
When BMW of North America took over from Max Hoffman on March 15, 1975, it inherited the dealer and distribution network that Hoffman had been building since 1962.
BMW is presenting its next leap forward in the field of electric drive technology – and in the process ushering in a new era of all-electric driving.
When BMW of North America took over sales and distribution from Max Hoffman on March 15, 1975, the 2002 had been part of BMW’s US lineup for more than seven years.
Showcasing driving pleasure up to the physical limits is BMW’s mission with its new high-performance test vehicle – the BMW Vision Driving Experience.
BMW Motorrad USA is proud to announce BMW Motorrad Days Americas 2025 and their return as the title sponsor for the famous Barber Vintage Festival.
What makes a great ad slogan? It should be catchy, for one thing. Think: "Just Do It," "Where’s the beef?" or "A Diamond is Forever."
BMW i Ventures announced today an investment in GreenSpark Software, a New York City-based company building modern operating software for the metal recycling industry.
IONNA, the joint venture founded by the world’s leading automakers - BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis, and Toyota - today announces its transition from public beta to full-scale national release.
