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Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jeff Koons, Design Concept, 17th BMW Art Car.

Jeff Koons, Design Concept, 17th BMW Art Car.

Jeff Koons at his Manhattan studio, Tuesday, February 2, 2010 at a reception celebrating the announcement that he will create the 17th BMW Art Car.

Jeff Koons at his Manhattan studio, Tuesday, February 2, 2010 at a reception celebrating the announcement that he will create the 17th BMW Art Car.

Jeff Koons at his Manhattan studio, Tuesday, February 2, 2010 at a reception celebrating the announcement that he will create the 17th BMW Art Car.

Jeff Koons at his Manhattan studio, Tuesday, February 2, 2010 at a reception celebrating the announcement that he will create the 17th BMW Art Car.

Jeff Koons at his Manhattan studio, Tuesday, February 2, 2010 at a reception celebrating the announcement that he will create the 17th BMW Art Car.

Jeff Koons at his Manhattan studio, Tuesday, February 2, 2010 at a reception celebrating the announcement that he will create the 17th BMW Art Car.

Pillar at BMW Motorsport signed by Jeff Koons in Munich, Germany.

Jeff Koons and Mario Theissen, BMW Motorsport Director, study the BMW M3 GT2 in Munich, Germany February 2010.

Jeff Koons reviews designs and project materials in Munich, Germany February 2010 in preparation for the creation of his BMW Art Car.

Jeff Koons reviews designs and project materials in Munich, Germany February 2010 in preparation for the creation of his BMW Art Car.

Alexander Caldera's BMW Art Car -- 1975 BMW 3.0 CSL

BMW Art Car Collection - Alexander Calder mit Herve Poulain im Atelier
© BMW GROUP

Alexander Calder's BMW Art Car -- 1975 BMW 3.0 CSL

Alexander Calder's BMW Art Car -- 1975 BMW 3.0 CSL

Alexander Calder's BMW Art Car -- 1975 BMW 3.0 CSL

Jeff Koons test-drives the first BMW M car, a 1980 M1, with BMW Rahal Letterman Racing Team driver Joey Hand at Sebring International Raceway on February 23, 2010.

Jeff Koons prepares to test-drive the first BMW M car, a 1980 M1, with BMW Rahal Letterman Racing Team driver Joey Hand at Sebring International Raceway on February 23, 2010.

Jeff Koons test-drives a BMW M3 Coupe at Sebring International Raceway on February 23, 2010 with instruction by Martin Birkmann, Motorsport Manager, BMW of North America.

Jeff Koons and Martin Birkmann, Martin Birkmann, Motorsport Manager, BMW of North America at Sebring International Raceway on February 23, 2010.

Artist Jeff Koons poses with his design concept and the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas.

Artist Jeff Koons poses for photographers as he sits in the BMW M3 GT2 at a news conference in New York on Tues., April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car.

Artist Jeff Koons sits in the BMW M3 GT2 at a news conference in New York on Tues., April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car. The completed car will be driven in this year's LeMans race.

BMW announced it's return to the Le Mans 24 hour race, at a news conference in New York, Tuesday, April 6, 2010. The Alexander Calder BMW Art Car, left, and the race car that will become the next Art Car, a BMW M3 GT2. Projected on wall is design concept by artist Jeff Koons. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race with the BMW M3 GT2 on Tuesday, April 6, 2010. Artist Jeff Koons design concept for the 17th BMW Art Car, in background. (Jim Sulley/newscast)

Artist Jeff Koons demonstrates his enthusiasm about the design concept, in background, for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the race car to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Race Car driver Andy Priaulx and Dr.Mario Theissen, BMW Motorsport Director, talk with artist Jeff Koons, left, at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

The Alexander Calder BMW Art Car at a news conference in New York where BMW announced it's return to the Le Mans 24 hour race on Tuesday, April 6, 2010. The next BMW Art Car artist Jeff Koons design concept for the 17th BMW Art Car in background. (Jim Sulley/newscast)

Race car driver Sam Posey seated in the BMW M3 GT2, discusses motorsport technologies with race car driver Andy Priaulx, left, and Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Race car driver Sam Posey seated in the Alexander Calder Art Car discusses his 1975 Le Mans race with Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Artist Jeff Koons and race car driver Andy Priaulx in front of the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the race car to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Artist Jeff Koons sits in the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the race car to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Race car driver Andy Priaulx, artist Jeff Koons, Jim O'Donnell, President, BMW North America, Dr.Mario Theissen, BMW Motorsport Director and Alain Seban, President of Centre Pompidou, at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Artist Jeff Koons discusses his design concept for the 17th BMW Art Car at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Alain Seban, President of Centre Pompidou, at a news conference in New York on Tuesday, April 6, 2010. Artist Jeff Koons will use the M3 GT2 to create the 17th BMW Art Car,which will be on display at the Pompidou Centre. (Jim Sulley/newscast)

Dr.Mario Theissen, BMW Motorsport Director,Alain Seban, President of Centre Pompidou, Jim O'Donnell, President, BMW North America and artist Jeff Koons at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race, at a news conference in New York, Tuesday, April 6, 2010. The Alexander Calder BMW Art Car, left, and the race car that will become the next Art Car, a BMW M3 GT2. Projected on wall is design concept by artist Jeff Koons. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race, at a news conference in New York, Tuesday, April 6, 2010. The Alexander Calder BMW Art Car, left, and the race car that will become the next Art Car, a BMW M3 GT2. Projected on wall is design concept by artist Jeff Koons. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race with the BMW M3 GT2 on Tuesday, April 6, 2010. Artist Jeff Koons design concept for the 17th BMW Art Car, in background. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race with the BMW M3 GT2 on Tuesday, April 6, 2010. Artist Jeff Koons design concept for the 17th BMW Art Car, in background. (Jim Sulley/newscast)

Artist Jeff Koons demonstrates his enthusiasm about the design concept, in background, for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the race car to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Artist Jeff Koons demonstrates his enthusiasm about the design concept, in background, for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the race car to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Artist Jeff Koons demonstrates his enthusiasm about the design concept, in background, for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the race car to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Race Car driver Andy Priaulx and Dr.Mario Theissen, BMW Motorsport Director, talk with artist Jeff Koons, left, at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America addresses the media about artist Jeff Koons and the design concept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America and artist Jeff Koons discuss the concept behind the design conept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

The Alexander Calder BMW Art Car at a news conference in New York where BMW announced it's return to the Le Mans 24 hour race on Tuesday, April 6, 2010. The next BMW Art Car artist Jeff Koons design concept for the 17th BMW Art Car in background. (Jim Sulley/newscast)

Artist Jeff Koons signs a book for a journalist at a news conference for the 17th BMW Art Car in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2, in background, to create the 17th BMW Art Car. (Jim Sulley/newscast)

Race car driver Sam Posey seated in the BMW M3 GT2, enjoys a laugh with race car driver Andy Priaulx, left, and Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Race car driver Sam Posey seated in the BMW M3 GT2, discusses motorsport technologies with race car driver Andy Priaulx, left, and Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Artist Jeff Koons discusses his design concept for the 17th BMW Art Car at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Mark Dye/newscast)

Jim O'Donnell, President, BMW North America and artist Jeff Koons discuss the concept behind the design conept for the BMW M3 GT2 at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Artist Jeff Koons is interviewed about the BMW design concept for the 17th BMW Art Car at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Jim Sulley/newscast)

Race car driver Sam Posey seated in the Alexander Calder Art Car discusses his 1975 Le Mans race with Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Jim O'Donnell, President, BMW North America is interviewed by CNN in front of the Alexander Calder BMW Art Car. O'Donnell also addressed the media about artist Jeff Koons and the design concept behind the 17th BMW Art Car at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the next art car. (Jim Sulley/newscast)

Artist Jeff Koons discusses his design concept for the 17th BMW Art Car at a news conference in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2 to create the 17th BMW Art Car, the distinguished art series which uses BMW cars as the canvas. (Mark Dye/newscast)

Race car driver Sam Posey seated in the BMW M3 GT2, discusses motorsport technologies with race car driver Andy Priaulx, left, and Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Race car driver Sam Posey seated in the BMW M3 GT2, enjoys a laugh with race car driver Andy Priaulx, left, and Dr. Mario Thiessen, BMW Motorsport Director at a news conference in New York on Tuesday, April 6, 2010. In background is artist Jeff Koons design concept for the 17th BMW Art Car.(Jim Sulley/newscast)

Artist Jeff Koons signs a book for a journalist at a news conference for the 17th BMW Art Car in New York on Tuesday, April 6, 2010. Koons will use the M3 GT2, in background, to create the 17th BMW Art Car. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race with the BMW M3 GT2 on Tuesday, April 6, 2010. Artist Jeff Koons design concept for the 17th BMW Art Car, in background. (Jim Sulley/newscast)

The Alexander Calder BMW Art Car at a news conference in New York where BMW announced it's return to the Le Mans 24 hour race on Tuesday, April 6, 2010. The next BMW Art Car artist Jeff Koons design concept for the 17th BMW Art Car in background. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race, at a news conference in New York, Tuesday, April 6, 2010. The Alexander Calder BMW Art Car, left, and the race car that will become the next Art Car, a BMW M3 GT2. Projected on wall is design concept by artist Jeff Koons. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race, at a news conference in New York, Tuesday, April 6, 2010. The Alexander Calder BMW Art Car, left, and the race car that will become the next Art Car, a BMW M3 GT2. Projected on wall is design concept by artist Jeff Koons. (Jim Sulley/newscast)

BMW announced it's return to the Le Mans 24 hour race with the BMW M3 GT2 on Tuesday, April 6, 2010. Artist Jeff Koons design concept for the 17th BMW Art Car, in background. (Jim Sulley/newscast)

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