BMW Group’s Consumer Electronics Show (CES) 2022 Press Conference Goes Digital.
- Phil DiIanni
For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas. Due to the pandemic situation, the BMW Group will move all planned media activities at CES to a fully digital program livestreamed from Germany.
On January 5, 2022 at 2.00 p.m. EST journalists are invited to a digital broadcast of the press conference, hosted by Pieter Nota, Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales. The broadcast of the press conference can be followed under:
https://www.live.bmwgroup.com/en/live-streaming
The ultimate driving machine meets the ultimate digital experience.
BMW Group showcases digital innovations from today to the far future, which focus on human-centered digital interactions. Highlights include the world premiere of the BMW iX M60 (combined power consumption: 24.7 - 21.7 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km), collaborations with world-renowned artists, the first-ever demonstration of a technology that changes a vehicle's exterior color and the in-car entertainment experience of the future.
* Forecast value based on the development status of the vehicle up to now.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
On January 5, 2022 at 2.00 p.m. EST journalists are invited to a digital broadcast of the press conference, hosted by Pieter Nota, Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales. The broadcast of the press conference can be followed under:
https://www.live.bmwgroup.com/en/live-streaming
The ultimate driving machine meets the ultimate digital experience.
BMW Group showcases digital innovations from today to the far future, which focus on human-centered digital interactions. Highlights include the world premiere of the BMW iX M60 (combined power consumption: 24.7 - 21.7 kWh/100 km according to WLTP; combined CO2 emissions: 0 g/km), collaborations with world-renowned artists, the first-ever demonstration of a technology that changes a vehicle's exterior color and the in-car entertainment experience of the future.
* Forecast value based on the development status of the vehicle up to now.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com