New BMW Films Production ‘The Calm’, Starring Pom Klementieff, Uma Thurman, and the 100% Electric BMW i7 M70 xDrive to Make World Premiere in Cannes.
- Luke Parker
- Phil Diianni
- Most powerful and luxurious fully electric BMW model ever stars alongside A-list cast at 76th Cannes Film Festival.
- Latest edition to BMW Films franchise is produced by Joseph Kosinski, directed Sam Hargrave, and features a score by award-winning composer Hans Zimmer.
- BMW returns as Official Automotive Partner of 2023 Cannes Film Festival.
Woodcliff Lake, NJ – May 12, 2023…The first BMW Films production in seven years will celebrate its world premiere at the 76th Cannes Film Festival in France. The short film ‘The Calm’ offers audiences a thrilling dose of Hollywood action on board the new fully electric BMW i7 M70 xDrive. BMW’s range-topping electric vehicle will be at the center of the film’s most exciting scenes, which stars Pom Klementieff (‘Guardians of the Galaxy’ series) and Uma Thurman (‘Kill Bill’ series).
The premiere of ‘The Calm’ represents the next chapter in the illustrious BMW Films series. With Joseph Kosinski (‘Top Gun: Maverick’) taking executive producer credits and Sam Hargrave (‘Marvel Cinematic Universe’) in the director’s chair, the seven-minute film has been shaped by cinematic masterminds familiar to fans. In the sound department, BMW has collaborated once again with two-time Academy Award winning composer Hans Zimmer to develop the score for ‘The Calm’. The legendary composer is also responsible for the in-car sounds inside the BMW i7 and some of BMW’s other newest electrified models.
“To be able to be a part BMW Films’ legacy of creative filmmaking was an incredible opportunity,” said ‘The Calm’s’ executive producer, Joseph Kosinski. “What Sam Hargrave has put together with Uma, Pom and the rest of the cast and crew is a perfect evolution of what BMW Films has always strived to deliver to fans. We are honored to work with BMW for the return of this celebrated franchise.”
In ‘The Calm’, Pom Klementieff and Uma Thurman play a pair of secret agents who have been summoned to a meeting in Cannes. Before their objective can be completed, the duo is confronted separately by mysterious adversaries. Klementieff narrowly escapes a hijacking after an action-packed tussle in the rear of the BMW i7 M70 xDrive. Later on, she discovers that Thurman has had a similar altercation (off-screen) in her hotel room, prompting the pair to team up. With gripping suspense that will be familiar to BMW Films fans, the two combine their efforts in the Hotel Martinez to piece together their secret mission.
“BMW Films is an integral part of BMW’s rich history within the world of cinema,” said Jens Thiemer, Senior Vice President Customer & Brand BMW. “With the debut of ‘The Calm’ at the 76th Cannes Film Festival, we welcome back an important part of our legacy. The creative and innovative nature of this short film showcases the cutting-edge approach this series has taken since the beginning. Bringing the franchise back in 2023 with two powerful female leads feels especially poignant. And the fact that our fully electric vehicles are at the sharp end of the world’s first ever completely silent car chase sequence gives ‘The Calm’ an additional relevance.”
“We’re thrilled for all film fans to experience ‘The Calm’,” said Stefan Ponikva, Vice President Brand Communication and Brand Experience BMW. “When we started out with this project, we knew we had to build a new chapter of a series with rich history and high standards. We’re proud to be furthering this tradition with a new compelling addition, and I am convinced this comeback will give both new and existing fans a lot of satisfaction!”
On May 17th, ‘The Calm’ will make its world premiere exclusively in the rear passenger area of the all-electric BMW i7 luxury sedan on the BMW Theatre Screen—a 31-inch 8K panoramic display that extends down from the headliner and spans across the width of the interior. The integrated Bowers & Wilkins Diamond Surround Sound System with 36 speakers will also add to the unparalleled entertainment in the second row of seats. As Official Automotive Partner of the festival, BMW will mobilize more than 200 fully electric vehicles to transport guests and transform the luxury sedans into exclusive private cinema lounges to deliver an unforgettable premiere experience.
‘The Calm’ is the latest installment in the long history of BMW Films productions. ‘The Hire’—a series of short films acclaimed by fans and critics alike—marked its place as a maverick in the digital film space before social media platforms existed in the early 2000s. It was released exclusively online at BMWfilms.com and generated over 100 million online views before the proliferation of YouTube. More recently, ‘The Escape’ captivated audiences in 2016 with suspenseful story themes of love, war, fear, and death. ‘The Calm’ continues the established tradition of BMW Films productions employing some of Hollywood’s best and brightest directing talents.
Film fans will be able to enjoy the full-length version of ‘The Calm’ on the BMW YouTube channel starting May 17, 2023. For a preview of what’s to come BMW enthusiasts can check out a teaser of the film on BMW’s social media channels.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com
The premiere of ‘The Calm’ represents the next chapter in the illustrious BMW Films series. With Joseph Kosinski (‘Top Gun: Maverick’) taking executive producer credits and Sam Hargrave (‘Marvel Cinematic Universe’) in the director’s chair, the seven-minute film has been shaped by cinematic masterminds familiar to fans. In the sound department, BMW has collaborated once again with two-time Academy Award winning composer Hans Zimmer to develop the score for ‘The Calm’. The legendary composer is also responsible for the in-car sounds inside the BMW i7 and some of BMW’s other newest electrified models.
“To be able to be a part BMW Films’ legacy of creative filmmaking was an incredible opportunity,” said ‘The Calm’s’ executive producer, Joseph Kosinski. “What Sam Hargrave has put together with Uma, Pom and the rest of the cast and crew is a perfect evolution of what BMW Films has always strived to deliver to fans. We are honored to work with BMW for the return of this celebrated franchise.”
In ‘The Calm’, Pom Klementieff and Uma Thurman play a pair of secret agents who have been summoned to a meeting in Cannes. Before their objective can be completed, the duo is confronted separately by mysterious adversaries. Klementieff narrowly escapes a hijacking after an action-packed tussle in the rear of the BMW i7 M70 xDrive. Later on, she discovers that Thurman has had a similar altercation (off-screen) in her hotel room, prompting the pair to team up. With gripping suspense that will be familiar to BMW Films fans, the two combine their efforts in the Hotel Martinez to piece together their secret mission.
“BMW Films is an integral part of BMW’s rich history within the world of cinema,” said Jens Thiemer, Senior Vice President Customer & Brand BMW. “With the debut of ‘The Calm’ at the 76th Cannes Film Festival, we welcome back an important part of our legacy. The creative and innovative nature of this short film showcases the cutting-edge approach this series has taken since the beginning. Bringing the franchise back in 2023 with two powerful female leads feels especially poignant. And the fact that our fully electric vehicles are at the sharp end of the world’s first ever completely silent car chase sequence gives ‘The Calm’ an additional relevance.”
“We’re thrilled for all film fans to experience ‘The Calm’,” said Stefan Ponikva, Vice President Brand Communication and Brand Experience BMW. “When we started out with this project, we knew we had to build a new chapter of a series with rich history and high standards. We’re proud to be furthering this tradition with a new compelling addition, and I am convinced this comeback will give both new and existing fans a lot of satisfaction!”
On May 17th, ‘The Calm’ will make its world premiere exclusively in the rear passenger area of the all-electric BMW i7 luxury sedan on the BMW Theatre Screen—a 31-inch 8K panoramic display that extends down from the headliner and spans across the width of the interior. The integrated Bowers & Wilkins Diamond Surround Sound System with 36 speakers will also add to the unparalleled entertainment in the second row of seats. As Official Automotive Partner of the festival, BMW will mobilize more than 200 fully electric vehicles to transport guests and transform the luxury sedans into exclusive private cinema lounges to deliver an unforgettable premiere experience.
‘The Calm’ is the latest installment in the long history of BMW Films productions. ‘The Hire’—a series of short films acclaimed by fans and critics alike—marked its place as a maverick in the digital film space before social media platforms existed in the early 2000s. It was released exclusively online at BMWfilms.com and generated over 100 million online views before the proliferation of YouTube. More recently, ‘The Escape’ captivated audiences in 2016 with suspenseful story themes of love, war, fear, and death. ‘The Calm’ continues the established tradition of BMW Films productions employing some of Hollywood’s best and brightest directing talents.
Film fans will be able to enjoy the full-length version of ‘The Calm’ on the BMW YouTube channel starting May 17, 2023. For a preview of what’s to come BMW enthusiasts can check out a teaser of the film on BMW’s social media channels.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com