BMW Dealers Support Team Red, White, & Blue as Veterans Move American Flag 1,600 Miles from Philadelphia to Chicago.
- Luke Parker
- Phil DiIanni
- BMW Central Region and BMW Southern Region Dealers Will Donate $25 for Each New Car Retailed During Month of May.
- Rally Stops Along the Way in Partnership with BMW North America Will Celebrate the Journey of the Flag.
Woodcliff Lake, NJ – April 11, 2024… In tribute to the stories of America's veterans and their unwavering spirit, Team Red, White & Blue (Team RWB) Old Glory Relay is set to embark on its 10th-anniversary journey, presented by BMW of North America. The 1,600-mile event spanning from Philadelphia, PA, to Chicago, IL, is a fundraising initiative to support Team RWB, a nonprofit organization helping veterans live healthier lives through in-person and in-app events, training, and programs.
Commencing at a Philadelphia Phillies game on April 19, 2024, and culminating in Chicago with an activation around the Cubs Armed Forces Day game on May 18, 2024, each mile covered serves as a reminder that veterans’ best days are ahead.
Over 30 days, participants will carry a single American flag, provided by Allegiance Flag Supply, flown by Army special operations over Operation Inherent Resolve missions in Iraq and Syria. A custom-designed BMW X7, the official vehicle of the Old Glory Relay, will follow the flag and those who carry by foot and by bike.
"The 2024 Old Glory Relay promises to inspire and showcase on the strength and grit of America's veterans. BMW and the military community have a deep history, and BMW of North America's support for the relay again this year means a lot to all of us at Team RWB," said Mike Erwin, Executive Director of Team RWB. "Each year, we're inspired by stories and support we see on the Old Glory Relay route and we know this year will be no exception."
Along the way, rally stop events hosted in partnership with local BMW Centers will provide opportunities for celebration, community engagement, and reflection on the journey's significance. Additionally, during the month of May, BMW Centers across the Central and Southern Regions will proudly donate $25 for each new vehicle retailed.
“Celebrating our ongoing partnership with Team RWB fills us with immense pride. BMW is honored to stand alongside America’s Veterans, not only as allies and supporters but as advocates for their well-being. Through this collaboration, we are committed to forging paths of empowerment and opportunity, ensuring our veterans thrive beyond the finish line," said Broderick McKinney, Vice President, Central Region for BMW of North America.
Participation in the Old Glory Relay is open to all who wish to honor America's veterans and the values they protect. Individuals can register to run, walk, ruck, or cycle with the flag for a segment of the journey or join virtually from any location. Participants can purchase a limited edition t-shirt and exclusive water bottle.
About Team RWB
Team Red, White & Blue (Team RWB) is the leading organization for veterans and service members seeking improved physical or mental health through a supportive community. Team RWB uniquely combines in-person and in-app experiences, offering over 18,000 annual opportunities to build a healthy lifestyle that make a real difference on veterans’ well-being. For more information about Team RWB and to join their mission, visit teamrwb.org.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com
Commencing at a Philadelphia Phillies game on April 19, 2024, and culminating in Chicago with an activation around the Cubs Armed Forces Day game on May 18, 2024, each mile covered serves as a reminder that veterans’ best days are ahead.
Over 30 days, participants will carry a single American flag, provided by Allegiance Flag Supply, flown by Army special operations over Operation Inherent Resolve missions in Iraq and Syria. A custom-designed BMW X7, the official vehicle of the Old Glory Relay, will follow the flag and those who carry by foot and by bike.
"The 2024 Old Glory Relay promises to inspire and showcase on the strength and grit of America's veterans. BMW and the military community have a deep history, and BMW of North America's support for the relay again this year means a lot to all of us at Team RWB," said Mike Erwin, Executive Director of Team RWB. "Each year, we're inspired by stories and support we see on the Old Glory Relay route and we know this year will be no exception."
Along the way, rally stop events hosted in partnership with local BMW Centers will provide opportunities for celebration, community engagement, and reflection on the journey's significance. Additionally, during the month of May, BMW Centers across the Central and Southern Regions will proudly donate $25 for each new vehicle retailed.
“Celebrating our ongoing partnership with Team RWB fills us with immense pride. BMW is honored to stand alongside America’s Veterans, not only as allies and supporters but as advocates for their well-being. Through this collaboration, we are committed to forging paths of empowerment and opportunity, ensuring our veterans thrive beyond the finish line," said Broderick McKinney, Vice President, Central Region for BMW of North America.
Participation in the Old Glory Relay is open to all who wish to honor America's veterans and the values they protect. Individuals can register to run, walk, ruck, or cycle with the flag for a segment of the journey or join virtually from any location. Participants can purchase a limited edition t-shirt and exclusive water bottle.
About Team RWB
Team Red, White & Blue (Team RWB) is the leading organization for veterans and service members seeking improved physical or mental health through a supportive community. Team RWB uniquely combines in-person and in-app experiences, offering over 18,000 annual opportunities to build a healthy lifestyle that make a real difference on veterans’ well-being. For more information about Team RWB and to join their mission, visit teamrwb.org.
BMW Group in the United States.
BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles in the U.S. BMW Motorrad was brought into the fold in 1980. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.
Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.
BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.
The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 144 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.
Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com www.miniusanews.com and www.press.bmwna.com