BMW at the Consumer Electronics Show (CES) 2024.

Jan 08, 2024

BMW’s presence at CES 2024 is dedicated to the digital customer experience. 

BMW announces a completely new Head-up Display for the "Neue Klasse".

Jan 05, 2023

 As part of the CES 2023, the Chairman of the Board of Management of BMW AG, Oliver Zipse, announced a new generation of Head-up displays for the "Neue Klasse" in his keynote speech.

Ultimate companion – through real and virtual worlds: BMW presents BMW i Vision Dee in Las Vegas.

Jan 04, 2023

The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. 

Magical exterior colour-change. BMW iX Flow featuring E Ink.

Jan 05, 2022

Digitisation is delivering an integrated user experience characterised by individuality and emotionalisation in the interior of current BMW models.

BMW Theatre Screen brings cinematic experience into the vehicle.

Jan 05, 2022

The My Modes make individual mobility in a BMW a particularly intense experience.

New soundscapes for pure-electric driving pleasure: BMW IconicSounds Electric.

Jan 05, 2022

The spread of driving experiences offered by the fully electric models from BMW ranges from hushed pleasure to enthusiastic exploration of their dynamic limits.

BMW Group Digital Art Mode at CES 2022

Jan 05, 2022

As part of the Cosumer Electronics Show (CES), BMW will present its Digital Art Mode today and will be the first to bring digital art into vehicles. 

BMW Group’s Consumer Electronics Show (CES) 2022 Press Conference Goes Digital.

Dec 30, 2021

For many years, the BMW Group has been presenting innovations at the Consumer Electronics Show (CES) in Las Vegas.

Twenty Years of BMW iDrive.

Jan 11, 2021

BMW announces the future of the display and operating system BMW iDrive at CES 2021. When launched, iDrive delivered a paradigm shift in the interaction between driver and vehicle became an industry standard and laid the foundations for today’s multifunctional, online-based user experience. 

The BMW Group at the Consumer Electronics Show (CES) 2020 in Las Vegas.

Jan 07, 2020

At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.

The BMW Group at the Consumer Electronics Show (CES) 2020 in Las Vegas.

Dec 19, 2019

At the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on 7 – 10 January 2020 – the BMW Group will be presenting its visionary approaches to creating the mobility experience of the future.

BMW Group at the 2019 Consumer Electronics Show (CES) in Las Vegas.

Jan 08, 2019

At the 2019 Consumer Electronics Show (CES) in Las Vegas from January 8 – 11, 2019, the BMW Group will present its vision of intelligent connectivity to the public, highlighting the potential for future individual mobility.