“Dynamism within a form”: Internationally renowned artist Julie Mehretu will create the 20th BMW Art Car.

Jun 28, 2023

BMW announced a collaboration today at the Solomon R. Guggenheim Museum in New York City with internationally renowned New York-based artist, Julie Mehretu, to create the 20th BMW Art Car. 

New BMW Films Production ‘The Calm’, Starring Pom Klementieff, Uma Thurman, and the 100% Electric BMW i7 M70 xDrive to Make World Premiere in Cannes.

May 12, 2023

The first BMW Films production in seven years will celebrate its world premiere at the 76th Cannes Film Festival in France. 

BMW Returns as Official Automotive Partner for the 76th Edition of the Cannes Film Festival.

May 04, 2023

BMW is the Official Automotive Partner of the 2023 Cannes Film Festival, returning to the international gathering of creators and artistic visionaries in the South of France for the second time in a major way with a new BMW Films production starring the BMW i7 M70 xDrive alongside a star-studded cast. 

BMW Enlists Roster of Artists and Creators to Present the First-Ever BMW XM “Label Red” Sports Activity Vehicle at Coachella.

Apr 20, 2023

BMW returned as the official automotive partner of the Coachella Valley Music and Arts festival for the fifth time to celebrate the launch of the 738-horsepower plug-in hybrid electric BMW XM “Label Red” in a big way. 

BMW of North America to be the First-Ever Official Luxury Automotive Partner of the Kentucky Derby®.

Apr 26, 2022

BMW of North America announced today it will be the first-ever official luxury automotive partner of the Kentucky Derby, taking place from May 5-7, 2022 at Churchill Downs Racetrack in Louisville, KY.

BMW is Back on the #RoadToCoachella, Returning as Official Partner of the Coachella Valley Music and Arts Festival.

Apr 07, 2022

BMW today announced its return as Official Partner of the Coachella Valley Music and Arts Festival, renewing the brand’s #RoadToCocahella campaign to celebrate the festival’s first post-pandemic activation. 

BMW and Jeff Koons Raise $475,000 for the International Centre for Missing & Exploited Children via Charity Auction of Final THE 8 X JEFF KOONS Limited Edition.

Apr 05, 2022

BMW, Jeff Koons and The International Centre for Missing & Exploited Children (ICMEC) today announced a successful charity auction of THE 8 X JEFF KOONS, during which the last of the 99 limited edition models sold for $475,000 last night. 

BMW and Jeff Koons Present THE 8 X JEFF KOONS, a Limited Edition BMW 8 Series Gran Coupe Customized by the Legendary American Artist.

Feb 16, 2022

BMW and Jeff Koons debuted today THE 8 X JEFF KOONS, a new chapter in the brand’s long-term relationship with the legendary American artist. 

BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle.

Feb 08, 2022

BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month.

BMW Returns to Art Basel in Miami Beach as Official Partner.   

Nov 30, 2021

BMW returns as an official partner of Art Basel in Miami Beach for 2021 as the fair resumes in-person activities.

BMW Becomes Official Automotive Partner of the New Jersey Devils and New York Islanders.

Oct 26, 2021

BMW announced today two separate agreements with the New Jersey Devils and New York Islanders to become the official luxury automotive partner...

BMW of North America Returns to New York Fashion Week’s Spring/Summer ’22 shows as Official Automotive Partner.  

Sep 08, 2021

BMW of North America returns as the Official Automotive Partner of New York Fashion Week: The Shows for the Spring/Summer ’22 season in New York City...